Sixth Sense

 I was not sure what I was going to write about this week. As I was in my room thinking I had some music playing in the background and realized that music is found everywhere we go. It even goes back in history drawing inspiration from various cultures. Music is a beautiful thing, I personally listen to it every day. It has the power to change your mood in different ways. Among these are motivating you, calming you down, making you feel happy, bringing you to tears, soothing you to sleep and plenty of other ways music can have an impact on you.       Interestingly enough music used to be perceived in a very different way. Back before the MP3 player or even records the only way to listen to music was live and in person. Nowadays you see people having their earbuds in while working out, studying, walking around campus and eating. I personally have been to live performances and I must admit that they are better than streaming it online. It is a far more immersive experience giving you an

 Marketing with Instagram In this chapter, we learn how to use Instagram accounts and strategies to grow one's audience and engagement rates which in turn yield revenue. It is important to note that Instagram is the Social Media Platform that has grown the most in the past few years compared to competitors, having billions of active monthly users it gives us the opportunity to reach people all over the world generating $43.2 million in ad revenue in the year 2023. Now that we know Instagram is a great tool to use we must learn how to use it properly.      Let us start off by looking at the top competitors in this market. The top 50 global brands post on average 4.9 times per week whilst also paying close attention to the use of hashtags and word counts; going as far as looking at the best times to post. Doing so Instagram has become the social media platform with the highest interaction rates of ~ 30%. Another way to separate yourself from others is by making your content more visu

 Marketing with Facebook In this chapter, we learn to use Facebook in a way that maximizes our success with respect to Marketing. We are introduced to methods and page layouts that have been tested and proven to work with the algorithm of Facebook. This platform can be extremely useful when trying to spread brand awareness/engagement and so a lot of large companies have accounts and personal marketers to keep the customer engaged. This is mainly because Facebook is the largest social media platform with over 2.9 billion monthly active hours. So how do you start?     At first, you must make sure your page looks appealing and draws attention. Do so by having a nice profile picture and background and having some basic information filled out as well. If doing so for a company include hours of operation, location, and add a contact button for customer support. A link to your official website most definitely needs to be easily visible. If you would like to separate yourself and gain a huge a

 BUSY BUSY BUSY !!! Man oh man! Maybe it is because we are in like week 5 or it is because I am trying to do too many things all at once but it seems that the days are running away from me. Before I know it it is night-time and I am preparing my stuff for the next day. A strategy that will surely help is simply focusing on one thing at once and not constantly thinking about all the things you have to do, as this will drain your energy and motivation. Being grateful and changing your mindset from "I have to do x" to "I get to do x" is also a way for you to lighten the load if you are experiencing similar feelings. But now, let me take you through a typical day.      My Alarm rings around 7:30, I press snooze, so it rings again at 8:00 and I get my sleep deprived body up. I get ready for the day by getting dressed and eating some breakfast, then brush my teeth and relax until I head to my class at 9:00. From classes to lunch back to classes is how it goes every day un

 Chapter 3 This Chapter of the book focused on more detail than the previous one and dissected what a marketing strategy is and which steps one needs to follow in order to market their product successfully. It also talks and informs us about what a marketing plan is and introduces us to many other tools that we can use. This type of exposure is great for students and others wanting to learn more as it shows them trains of thought and ways to solve problems or ease the workload that they perhaps did not think of previously. I want to highlight a few points when it comes to planning a marketing strategy and those are: identifying a target market, establishing goals and objectives, and analyzing.     Identifying the target market is huge when it comes to all forms of marketing. The people are in the center of all decisions as they are the ones purchasing your product. Once you have established a target market you can look at their demographics to see tendencies and make informed decisions

 Simternship Who could've thought a simulation of a job could be this fun. The closest I ever got to a job simulation was pretending to be a truck driver in front of my laptop. And that lasted a whole of three days. Starting off it is important to know that I have always had an interest in Marketing. Not just because my dad was in this field but also because I believe it to be an essential skill I will need to rely upon in the future. And Social Media marketing especially. The future is AI and computer/technology heavy and will keep going along this path. Therefore knowing how to correctly market your product in the social media world will prove to be crucial when one is chasing success.     In class we learn the background and basics to social media marketing and how to grow ones engagement and hand in hand hopefully if done correctly, revenue. A great tool to apply the knowledge we are gathering is this simulation we get to do in which you work for a company called Hubi which sel

New To Podcasting As all of you know with this podcast assignment coming up we are trying to do our best to meet the criteria and soak up as much information as we can. I am actually really enjoying the process. It's fun to see how much work really goes into it, then doing the work and then seeing the result come to life. What makes this project even more fun is that I get to interview my pops. See, he worked in marketing the majority of his life and was able to climb the ranks through a continuous effort to keep on learning. This is definitely something I admire about him but I am also sure he will be able to provide some really valuable insights into the social media marketing world, not only how to be successful but will also give us good information about marketing and high level business settings in general.  My favorite type of podcasts are the ones that are timeless. What I mean by that is that I the interviewer will come prepared with some questions for when there is a hicc

 Developing Your Personal Brand In Chapter 2 we learn about what your personal brand is, what it means, and how can use one to his or her advantage. Some of you might even be asking yourself why you need a Personal Brand. Hopefully, this blog will help you understand this on a deeper level. Your Personal Brand is in other words, a brand that describes You. There is a step process one can follow to help you get started. Once completed this can help when setting up an online presence which again helps with networking and marketing amongst many other benefits. At first, one must identify a few things. Find your target audience by asking questions like what job do I want who do I want to work for and what am I selling. Next is a vision and purpose. This can help you keep going when times are tougher and also shows others that you have a plan and motto and therefore seem more likely to become successful in your endeavors. The two steps following are coming up with some values and determinin