Sixth Sense

 Struggle and Pain The beauty of struggle and pain is something that oftentimes is forgotten, especially for people going through hardships. The bottom line is that without struggle or pain or both, you will not be able to flourish into the best version of yourself. Bamboo takes a year to sprout out the ground, during which it expands roots underneath the surface, building a foundation, for when it does sprout it grows so fast it is considered to be the fastest growing plant. However, this is not always the case because a lot of the time you will be dealt a deck of cards with challenge after challenge just trying to push and keep you down and often it feels like that breaking through the ground will never happen. And sometimes it doesn't. But even if it does not work out in one path of life it will in another and do not forget all the valuable lessons and the resilience you have built up to that point. Simply put you would not be the person you are without it.     These feelings of

 Locking In We are finally here, at this point in the semester. The days are getting shorter and the temperatures are dropping and all students are eagerly awaiting the last exam and starting their journey home for Christmas break. I cannot wait for this moment of relief, knowing another semester has come to an end and that I earned my time off. These last 3 weeks move very quickly and before you know it break will be here. Even if it seems too far away at this moment in time. But with all the assignments, final projects and exams all lying in these 3 weeks it is essential to lock in and not slack off. Some deciding factors of grades are made during this time so I advise you and myself to just push through. It will be over soon.     One way to do this if you haven't done so already is to write down all the tasks you have for the rest of our time here. Not only does this give you a better understanding of what and how much time you should invest. If entering this data on a calendar

 Simternship The Simternship was a simulation that put us in the shoes of a social media marketer for a brand called Buhi. Buhi sold bags of all sorts to individuals mostly interested in adventures and good-looking bags for work. I thought this simulation was a really good way to help us gain a better understanding of what it takes to become successful in this field. It was not easy as one has to understand the objectives and goals but also understand the target market and which platforms yield the best return on investment and such. Having to answer messages customers sent also gave us real work experience and taught us how to deal with positive and negative comments in a proper fashion.     The thing that I enjoyed the most about this "game" is that there were tricks and ways to get more conversions. But you could only find this out through trial and error. Looking at past analytics to make better decisions in the future is what I thought really made this experience unique

  Marketing with TikTok – The Future? I think that we can all agree on the fact that TikTok blew up extremely quickly once it gained some traction. I myself am on TikTok quite a bit, especially when I have nothing else to do. Minutes on this app can turn into an hour rather quickly though. The app even implemented “You have been scrolling for some time now. Take a break.” Snippets to remind you to in fact take a break. This is where I present my case that one needs to find a unique technique to make ads on TikTok useful. As I believe this app has decreased our attention span so if an ad is played we will simply just scroll past it without a second thought. So how good is marketing on TikTok.               The way I think one should utilize this platform is to sponsor influencers who have a large following and whose followers fall in the respective market for your product. For example, if I want to launch an online program to improve athleticism in athletes I would pay athletes to p

 Consistency gets tiring I am sure we all had dreams of all sorts when we were little kids. Even though these might have changed since, whatever your goal is you need to make sure that when working towards it you stay consistent. If you do not do so it will become extremely difficult to stay and remain at the top compared to your competitors that are consistent in their work. An example of this could even be these blogging assignments. Think about just how hard it is to stay consistent with these blog posts. It is not easy to post it on different days and stay consistent with delivering quality content.     Another example would be Kobe Bryant. He was arguably one of the three greatest basketball players of all time. But how did he get there? He worked harder than everybody else perfecting his craft. Doing the same drills over and over again. Sounds fatiguing right? Yes, it sure does, but this consistent effort is what made him who he is and got him his jersey retired and got himself c

 Youtube Marketing This chapter is rather interesting because in my mind it is very difficult to market with YouTube. Not only do we live in the ad blocker stage where everybody wants to skip ads as quick as possible. Therefore you must present a solution before even showing off your product. I simply do not see the value or return on investment marketing with YouTube. This depends on what you are selling but it still seems unlikely that YouTube would be your priority for this. However, there are 1 billion hours being spent watching videos per day so I do see how one can benefit from marketing efforts on this platform if done in the right place.     In my opinion, the best way to advertise, again depending on your type of product, is not before popular videos but within. If one is selling merch or headphones or whatever it might be. First, find a popular influencer or vlogger who seems to have a similar target audience as you and gift them your product explaining to them your intention