Marketing with TikTok - The Future?

 

Marketing with TikTok – The Future?

I think that we can all agree on the fact that TikTok blew up extremely quickly once it gained some traction. I myself am on TikTok quite a bit, especially when I have nothing else to do. Minutes on this app can turn into an hour rather quickly though. The app even implemented “You have been scrolling for some time now. Take a break.” Snippets to remind you to in fact take a break. This is where I present my case that one needs to find a unique technique to make ads on TikTok useful. As I believe this app has decreased our attention span so if an ad is played we will simply just scroll past it without a second thought. So how good is marketing on TikTok.

              The way I think one should utilize this platform is to sponsor influencers who have a large following and whose followers fall in the respective market for your product. For example, if I want to launch an online program to improve athleticism in athletes I would pay athletes to post and share my content and workout with me. This would impact the viewers in a way that they now believe working out with me can get them to that same level as the professionals. Using the correct influencers is key in seeing

your efforts yield a return on investment. Of course, at first you might have to pay to work with some of these individuals but the hope is to connect with a few of them and build connections that can help you gain more opportunities in the future. Using all of the features the app gives you and combining such with the information mentioned above is a good first step when wanting to grow one's business.

              Another great way to improve brand awareness and connect with your customers is to have a TikTok for your brand itself. You are able to respond to followers and give them a sneak peek behind the scenes. This and understanding the algorithm whilst having a prepared content strategy should set you up to become a successful marketer who utilizes this platform. Another important thing to keep in mind when creating content is that you must do your best to grasp the viewers’ attention in the first few seconds. Posting daily or on a consistent schedule can help with maximizing potential views and interactions.

Comments

Post a Comment

Popular posts from this blog

Locking In

Image
 Locking In We are finally here, at this point in the semester. The days are getting shorter and the temperatures are dropping and all students are eagerly awaiting the last exam and starting their journey home for Christmas break. I cannot wait for this moment of relief, knowing another semester has come to an end and that I earned my time off. These last 3 weeks move very quickly and before you know it break will be here. Even if it seems too far away at this moment in time. But with all the assignments, final projects and exams all lying in these 3 weeks it is essential to lock in and not slack off. Some deciding factors of grades are made during this time so I advise you and myself to just push through. It will be over soon.     One way to do this if you haven't done so already is to write down all the tasks you have for the rest of our time here. Not only does this give you a better understanding of what and how much time you should invest. If entering this data on a calendar
Read more

Stress

Image
 Stress Once again we are in a part of the year where classes get more difficult and the amount of work that needs to be done increases. Besides basketball picking up as we are approaching our first official game this Saturday against Kalamazoo College in Michigan. I have numerous tests and assessments in many of my classes to study for. Therefore this off-day tomorrow will be a huge part of my week. Hopefully, it takes some of the stress off me.      Not going to lie, yes I have been under some stress lately which does not help when having to manage many things at once. But perhaps that is where it comes from. Either way, I need to make sure to utilize my off day and get some things done in an effort to free up the rest of my week. Having more time for the remainder of the week is huge as Saturday is scratched and the entire day will go to the game. This means that I only really get Sunday to do the things I need to do. Some of these are important for my future such as writing a cover
Read more

Consistency gets tiring

Image
 Consistency gets tiring I am sure we all had dreams of all sorts when we were little kids. Even though these might have changed since, whatever your goal is you need to make sure that when working towards it you stay consistent. If you do not do so it will become extremely difficult to stay and remain at the top compared to your competitors that are consistent in their work. An example of this could even be these blogging assignments. Think about just how hard it is to stay consistent with these blog posts. It is not easy to post it on different days and stay consistent with delivering quality content.     Another example would be Kobe Bryant. He was arguably one of the three greatest basketball players of all time. But how did he get there? He worked harder than everybody else perfecting his craft. Doing the same drills over and over again. Sounds fatiguing right? Yes, it sure does, but this consistent effort is what made him who he is and got him his jersey retired and got himself c
Read more