Sixth Sense

 Chapter 12 Our focus this week was on Chapter 12 which I found to be very useful. I joined this class since social media is a huge field and is only growing in the future but also due to my ambitions of being an entrepreneur. In order to be successful in launching your business or selling a product one needs to know how to market. And even if one outsources it as mentioned in the chapter it is still useful to know some basics. Chapter 12 focuses on different social media platforms and different options to expand your reach. It also explains in great detail a blueprint for how to go about this in the correct way. It is interesting to see how much planning goes into social media marketing, and yes there is of course overlap with marketing. however, it is important to understand the internet and how having an online presence really works. It is a big-time investment with no immediate payback and is therefore an area in which it is not easy to become a known figure. Having a strategy that

 Staying Connected Our first week of classes has come to an end and we are now starting our second week of this semester. My transition personally has been smooth, it is nice to be back on campus I must say. I am back in my routine and time is flying. Flying so fast that I just now ordered my textbooks, no worries though we got it handled. When one is locked in on his or her studies it is easy to get lost in the moment and forget about other vital things. One of these is staying connected to family and one's friends back home. I understand that it might be different for some of you in class as you live close by or even went to the same high school as other students here at "ONU." I have friends in the U.S. but also all over Europe and this sometimes makes it difficult to stay connected.  The biggest challenge my family, my friends and I face is time difference. Not so much with people that I know in America but with my friends in places like Austria, Italy, Germany, the U

 Chapter 1 I do not have the book yet so I had to work with summaries for this one. What I understand is that chapter 1 gives us a good introduction to what marketing, advertising and even AI are and how they project into the future. It is also interesting to see some overlap with one of my previous classes "Principles of Marketing". A good summary I came across again and again was that you must know your objective with any kind of marketing no matter if it is in the form of ads, emails and texts. One thing the chapter mentioned is AI, and this is where I would like to raise a question. - Do you believe AI is or can be capable of practicing one-to-one marketing? The takeaway from the chapter that I believe to be extremely important is the stress one must put on having a clear objective, not derailing from the goal and living by the I fail I learn mentality. It is not easy to become successful in marketing much like many other job fields. But having a plan and looking at stati

  The Return ... Welcome Back!!! As we all know, this is an exciting time of the year. Freshmen and transfer students are starting their next chapter in life and all returning students are ready to continue achieving here at ONU. During this time of year, I often find myself reflecting on what it was back when I was a freshman. Coming from a different cultural background and never having been to Ohio before I had no idea what to expect. I would be lying if I told you I wasn't nervous at first, but also very excited to continue my basketball career and studies in a place like ONU. More University and people rather than location-related though. As I found the people here very welcoming I hope that all incoming students have the same experience as me. If someone in our class is struggling to find a foothold, let me know maybe I can help. It was awesome seeing all my friends again. I have not seen any of them the whole summer so there was a lot to catch up on. And it was nice to see th