Chapter 12

 Chapter 12



Our focus this week was on Chapter 12 which I found to be very useful. I joined this class since social media is a huge field and is only growing in the future but also due to my ambitions of being an entrepreneur. In order to be successful in launching your business or selling a product one needs to know how to market. And even if one outsources it as mentioned in the chapter it is still useful to know some basics. Chapter 12 focuses on different social media platforms and different options to expand your reach. It also explains in great detail a blueprint for how to go about this in the correct way. It is interesting to see how much planning goes into social media marketing, and yes there is of course overlap with marketing. however, it is important to understand the internet and how having an online presence really works. It is a big-time investment with no immediate payback and is therefore an area in which it is not easy to become a known figure. Having a strategy that is well thought out will ensure high chances of success. And make sure to constantly re-evaluate the data.

I want to now focus on one thing mentioned in particular. The fact that advertisements on websites are mostly mundane and pointless as the user is not paying them any mind showing us a poor engagement rate. But when marketing a product on a podcast it is perceived positively.

I agree with this, although I did not think of this prior but was brought to my attention whilst reading about it. The book suggests that this is due to podcasts and vlogs being more personable as one is able to connect with the person. One gets a sneak peek into the influencer's life. And once again I agree. I can prove it to you ...
Often famous and popular influencers that are publishing podcasts and vlogs end up launching their own product line. Since they now have a following their fans will buy and promote their product through word of mouth. This impacts not only their own products but also products they are seen using during their videos. 

I will leave you with this thought. How often do you see some influencer you follow, use a product and catch yourself thinking: "I should buy this." without having much of an idea if what he/she is using is any good and worth the purchase let alone if you even need it.




Comments

Post a Comment

Popular posts from this blog

Locking In

Image
 Locking In We are finally here, at this point in the semester. The days are getting shorter and the temperatures are dropping and all students are eagerly awaiting the last exam and starting their journey home for Christmas break. I cannot wait for this moment of relief, knowing another semester has come to an end and that I earned my time off. These last 3 weeks move very quickly and before you know it break will be here. Even if it seems too far away at this moment in time. But with all the assignments, final projects and exams all lying in these 3 weeks it is essential to lock in and not slack off. Some deciding factors of grades are made during this time so I advise you and myself to just push through. It will be over soon.     One way to do this if you haven't done so already is to write down all the tasks you have for the rest of our time here. Not only does this give you a better understanding of what and how much time you should invest. If entering this data on a calendar
Read more

Stress

Image
 Stress Once again we are in a part of the year where classes get more difficult and the amount of work that needs to be done increases. Besides basketball picking up as we are approaching our first official game this Saturday against Kalamazoo College in Michigan. I have numerous tests and assessments in many of my classes to study for. Therefore this off-day tomorrow will be a huge part of my week. Hopefully, it takes some of the stress off me.      Not going to lie, yes I have been under some stress lately which does not help when having to manage many things at once. But perhaps that is where it comes from. Either way, I need to make sure to utilize my off day and get some things done in an effort to free up the rest of my week. Having more time for the remainder of the week is huge as Saturday is scratched and the entire day will go to the game. This means that I only really get Sunday to do the things I need to do. Some of these are important for my future such as writing a cover
Read more

Consistency gets tiring

Image
 Consistency gets tiring I am sure we all had dreams of all sorts when we were little kids. Even though these might have changed since, whatever your goal is you need to make sure that when working towards it you stay consistent. If you do not do so it will become extremely difficult to stay and remain at the top compared to your competitors that are consistent in their work. An example of this could even be these blogging assignments. Think about just how hard it is to stay consistent with these blog posts. It is not easy to post it on different days and stay consistent with delivering quality content.     Another example would be Kobe Bryant. He was arguably one of the three greatest basketball players of all time. But how did he get there? He worked harder than everybody else perfecting his craft. Doing the same drills over and over again. Sounds fatiguing right? Yes, it sure does, but this consistent effort is what made him who he is and got him his jersey retired and got himself c
Read more