Getting Into Snapchat Marketing

 Snapchat Marketing

We are finally talking about Snapchat and how to use it in a way to increase brand awareness and reach whatever your goal might be. It is important to remember that the basics of Social Media Marketing still remain the same. You need to understand your target audience and how to "WOW" your audience. When they see this snap what makes them want to interact with it. Snapchat has many filters and other tools that one can use to maximize potential interaction. The one thing I believe might throw things off a little bit is when using these tools what can often happen is that the content might be a little childish at times. Remember this can be a huge advantage if your prospective market is such. 

    Whilst you can pay for ads and other benefits on Snapchat a lot of advertising on this platform happens through word of mouth. So it is essentially free. If one wants to maximize gain he could pay influencers to post their products to their stories as well. This is heavily saturated so it is key to pick an
influencer that has a big reach to people that your product would be for. Overall, I am excited to learn more about how to use this app to my advantage as it is a platform growing and being part of the future. One thing that could separate your business is showing sneak peeks and behind the scenes content and sharing these on your brand's snapchat story. Remember, stories are only up for 24 hours so it gives you a chance to be more personable and connect with customers on a deeper level. 

    Learning more about Snapchat and its tools, as well as how to get access to and read analytics is very important when using this app to market your product. The personal feature is a huge upside the app offers and should be exploited. As Snapchat has been growing in popularity and is expected to continue this trend understanding and learning more about it is interesting and something I will certainly do. Launching campaigns can also help and can generate lots of story views and follows. Using tools like this correctly or even inventing a popular filter can separate you and help you achieve your company's goals.  



Comments

  1. MJ ZindarsOctober 25, 2023 at 3:36 PM

    Markus,
    You provided great insight into the social media world of Snapchat! When brands utilize Snapchat for marketing it can help them build brand awareness and advertise their brands products. Great post!

    ReplyDelete

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